SEO stands for Search Engine Optimization and it is the organic process to rank better on Google SERPs for relevant keywords & search phrases. We will cover all the modules of SEO- from basics to SEO tools & types and how to use those skills on businesses. The right SEO strategy will help any business rank #1 on Google Results.
Search Engine Marketing is marketing of a business using paid advertisments. It offers advertisers the opportunity to put their Ads in front of potential customers who are ready to make a purchase at the precise moment. Full course of Search, Display and Video Ads will be covered in this course along with Campaigns, Targeting, Audiences, Bidding, etc.
Social Media Marketing is the process og gaining website traffic or attention through social media sites like Facebook, Instagram, Twitter, LinkedIn, Quora, etc. When numerous brands are competing for Google Home Page ranking, organic results alone won't assure the top spot and that's where Social Media Marketing will help.